Job vacancy Brand Manager

Position Summary

Responsible for brand planning, a significant budget and managing relationships with all agency partners- PR, digital, media buying, experiential. Working with high caliber cross functional teams and leading various projects requiring excellent commercial, project management and presentation skills.

Responsibilities

• Identify the market and consumer needs, develop product design and formulation working together with R&D team
• Analyze how the company's brand is positioned in the market and crystalize targeted consumer insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up with the marketing situation
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coach the team and get the best from everyone
• Communicate the brand messages to the audience with the effective media
• Design the effective marketing activities to grow and retain the consumer base
• Design effective POSM to drive visibility at the respective channel
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Required Qualifications & Skills

• Bachelor's degree in Marketing or a related field
• Proven working experience as a Brand Manager
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Excellent command of the English language