Announced
12 July, 2024
Job Type
Employee
Job Status
Full Time
Job Location
Job Presentation
Position Summary
Responsible for brand planning, a significant budget and managing relationships with all agency partners- PR, digital, media buying, experiential. Working with high caliber cross functional teams and leading various projects requiring excellent commercial, project management and presentation skills.
Responsibilities
- Identify the market and consumer needs, develop product design and formulation working together with R&D team
- Analyze how the company's brand is positioned in the market and crystalize targeted consumer insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up with the marketing situation
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Coach the team and get the best from everyone
- Communicate the brand messages to the audience with the effective media
- Design the effective marketing activities to grow and retain the consumer base
- Design effective POSM to drive visibility at the respective channel
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Required Qualifications & Skills
- Bachelor's degree in Marketing or a related field
- Proven working experience as a Brand Manager
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- Excellent command of the English language
Salary
2,500,000 MMK (MMK)
Reference number
JL-000583
Valid Till
12 Dec, 2024 (95 days left)
JOB BY
Room 1006, 10th Floor, Panchan Tower, Corner of Bagayar & Dhamazedi, Myaynigone, Sanchaung Tsp, Lanmadaw
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