Job vacancy Marketing Manager

Position Summary

Responsible for developing and executing strategic marketing plans to achieve company objectives and ensure the successful launch and ongoing promotion of new products in the marketplace.

Responsibilities

• Conduct thorough market research to identify opportunities target audience, and competitive landscape for the new product
• Develop comprehensive marketing strategies and plans specifically tailored for the successful launch of new product
• Define and communicate the unique value proposition of the new product, ensuring its differentiation in the market
• Work closely with product development, sales, and other teams to ensue alignment in messaging and strategy for the new product launch
• Oversee the creation of marketing campaigns, including advertising, digital marketing, and content creation, to generate awareness and interest in the new product
• Identify target customer segments and tailor marketing efforts to effectively reach and engage these audiences
• Develop and manage budgets for marketing initiatives related to the new product launch ensuring cost-effectiveness and maximum ROI
• Establish key performance indicators (KPIs) and metrics to measure the success of marketing campaigns and adjust strategies as needed
• Plan and execute launch events, whether virtual or physical, to create buzz and excitement around the new product
• Collect and analyze customer feedback, market trends, and competitor activities to make data-driven adjustments to marketing strategies
• Supervise the creation of marketing collateral, such as product brochures, videos, and website content, to support the launch
• Provide sales teams with the necessary tools, training, and materials to effectively sell the new product
• Evaluate the success of the new product launch, identifying areas for improvement and incorporating lessons learned into future strategies

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
• More than 10 years of experience in marketing, with a proven track record in product marketing and launch
• Strong understanding of consumer behavior, market dynamics, and digital marketing strategies
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Analytical mindset with the ability to interpret complex data and translate insights into actionable marketing strategies
• Experience in budget management and ROI analysis
• Certifications in relevant marketing technologies (e.g., Google Analytics, HubSpot) is a plus